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Flooid’s Genderless Fragrance Debuts in a ‘Plantable’ Carton

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By: Jamie Matusow

Editor-in-Chief

All-natural skincare brand Non Gender Specific has launched Flooid ($125), “a clean, genderless, waste-free fragrance.” It features cedarwood, grapefruit, patchouli and vetiver oils for “a seductive, sweet and warm fresh scent.” The plantable carton is made with tree-less paper infused with a variety of beautiful, non-invasive, wildflower seeds that vary in color and texture—and even the ink is derived from plants.

Each sheet of the packaging is handmade in small batches in a California manufacturing facility that runs on 100% wind energy.

More info: nongenderspecific.com 

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